When the Jewish Community Center of San Francisco launched their Fitness Center Frequent-user Rewards Program, I was hired to devise a concept and design the promotional posters, banners and flyers. The JCCSF wants to show its members that the more they come, the more they can accumulate points which they can redeem for luxuries such as massages and private sessions. Here’s what the creative manager had to say about my work:
“Diana is a highly intelligent, fast, fair, professional and original designer. She has a great eye for type, color and a special talent to find just the right photo. Her style adjusts to suit the needs of the project. She is realistic, buttoned up, but also artistic. She’s an excellent communicator.”
—Susan Kirshenbaum, Creative Mgr. JCCSF
