This brochure was designed to expand the Weitzman brand recognition to international markets. The theme I created throughout the brochure was around Stuart’s creativity, and his sources of inspiration. The cover shows a cocktail napkin with one of the shoe designer’s sketches. This spread highlights the textural and organic components of a suede shoe. I art-directed photography by Raymond Meier. I also commisioned all the copy and translations in four languages.

“…we wanted a whimsical tone, but an elegant style. And we wanted the brochure to be timeless. Diana was completely successful in accomplishing all of our objectives. What makes working with her such a pleasure is her ability to understand a client’s needs.” —Barbara Kasman, Marketing Director for Stuart Weitzman

 

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