The River of Words is a non-profit organization devoted to both literacy and environmental issues. Their message is complex, in that they use writing and drawing skills to develop environmental sensitivity in children. The site was additionally challenging because it had to at once encourage donors to contribute AND still engage the school kids and teachers who participate in the program.
I used a colorful grid to offer a smorgasbord of content from children’s poetry and art to appeals for funding and winsome photos of the little darlings.
Here’s what the site looked like before: